Lyric videos are animated music videos that showcase the words of a song, animated in time to the music. These can range from simple words on screen to fully animated and illustrated creations.
At face value lyric videos may be a simple concept, but it’s one that’s taken off on YouTube. They have become a popular genre for music labels, due to their constant need to produce more visual content for their bands and artists. If you haven’t yet heard of the ‘lyric video’ then clearly you don’t spend much time on YouTube! Search the words ‘lyric video’ and you’ll get about 72,400,000 results (including a couple of our own in the first page results).
Once the domain of fan-made iMovie or Windows Movie Maker slide shows. The lyric video has evolved into fully animated, highly styalised visual genre of it’s own. Go back to 2010 and you’ll find fan made DIY Karaoke videos like this…
Warner Music asked us if we could create an illustrated lyric video to promote the release of the track ‘Balance of Nature’. I think everyone loves the song ‘Close to You’ by Bert Bacharach, most famously sung by ‘The Carpenters’ and recently covered by Rumer on her new album; ‘This Girls In Love’, and this song has a very similar feel and tone.
Lyric video’s are something we do often at RMVP but we don’t always get to really unleash our creativity; drawing illustrations and designs, as often the artwork is provided, so I was raring to go on this project!
It was nice to have time to begin with sketching and working out a theme that would flow through the whole animation. I started by sketching the animals that would fit with the verses, taking inspiration from Rumers instagram page. It’s easy to see she has a real personal love for nature, (and especially dogs!) and we wanted to keep that feeling with the illustrations by using smooth movement for the animation, so it wouldn’t be anything too jarring or “in your face”. I went through a few different renditions of animals in love, narrowing it down to the birds and deer.
One of my favourite artists is Alphonse Mucha, alongside other art adventures he designed posters showing off the leading ladies at theatres of his day. I particularly like the bold outline he gives some of his leading ladies, such as the painting ‘Job’ and I wanted to use this style to show off Rumer herself. I had a fun time including her in the animation, with her interacting with the birds to help her fit her into the scene.
We received such a great response about the lyric video from Rumer and Warner Music, which is always good, and encouraged me to push further into creating a beautiful animation to match the beautiful music. Here’s the final video:
I’m looking forward to creating more awesome animations in the future! I love the whole creative process from coming up with creative ideas & pre-vis, to creating a story board, animatic and then final animation. And I enjoy the challenge of taking on a range of styles and animation types. Last week was pretty 2D animals and nature, this week is a crazy hand drawn psychedelic alien animation and next will be a full 3D bombastic software launch animation. 🙂
But we don’t just do lyric video… RMV Productions provide a wide range of creative media services including animation, motion graphics, video production, filming gigs & live events, screen content and visuals for live events, corporate, web and marketing video… and anything else you can commission us with to provide that next creative challenge!
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We created a series of track visuals for Ladyhawke’s new album which are going out this week across her social media channels. Check back every day for more visuals and insight from Ladyhawke on the inspiration for each track.
We pitched for this job on Creative Commission. After winning the pitch we discussed some ideas with IE Music and set about creating some concept animations. These started life as a very different visual; more of a room made of audio waveforms with neon blobs dancing in time to the music. But after discussing this initial concept with Ladyhawke we decided to go for something less clean and more trippy, which is in keeping with the album.
So we came up with the hypnotic kaleidoscope animation which moves in time to the music. Once this look was signed off a different animation was created for each track.Each visual has a different look and feel inspired by the music and lyrics for that song. For ‘Chills’ we went for an ice cold look and gave the kaleidoscope a crystal-like patern which at times feels like a snow flake.
Ladyhawke visual for ‘Chills’
‘Wild Things’ had to be warm and vibrant! It has an Indian vibe inspired by the abstract patterns in Indian textiles and festival prints.
Ladyhawke Visuals for ‘Wild Things’
In total we created 11 visuals for each track on Ladyhawke’s new album ‘Wild Things’. These were shared each day across her social media.