Warner Music asked us if we could create an illustrated lyric video to promote the release of the track ‘Balance of Nature’. I think everyone loves the song ‘Close to You’ by Bert Bacharach, most famously sung by ‘The Carpenters’ and recently covered by Rumer on her new album; ‘This Girls In Love’, and this song has a very similar feel and tone.
Lyric video’s are something we do often at RMVP but we don’t always get to really unleash our creativity; drawing illustrations and designs, as often the artwork is provided, so I was raring to go on this project!
It was nice to have time to begin with sketching and working out a theme that would flow through the whole animation. I started by sketching the animals that would fit with the verses, taking inspiration from Rumers instagram page. It’s easy to see she has a real personal love for nature, (and especially dogs!) and we wanted to keep that feeling with the illustrations by using smooth movement for the animation, so it wouldn’t be anything too jarring or “in your face”. I went through a few different renditions of animals in love, narrowing it down to the birds and deer.
One of my favourite artists is Alphonse Mucha, alongside other art adventures he designed posters showing off the leading ladies at theatres of his day. I particularly like the bold outline he gives some of his leading ladies, such as the painting ‘Job’ and I wanted to use this style to show off Rumer herself. I had a fun time including her in the animation, with her interacting with the birds to help her fit her into the scene.
We received such a great response about the lyric video from Rumer and Warner Music, which is always good, and encouraged me to push further into creating a beautiful animation to match the beautiful music. Here’s the final video:
I’m looking forward to creating more awesome animations in the future! I love the whole creative process from coming up with creative ideas & pre-vis, to creating a story board, animatic and then final animation. And I enjoy the challenge of taking on a range of styles and animation types. Last week was pretty 2D animals and nature, this week is a crazy hand drawn psychedelic alien animation and next will be a full 3D bombastic software launch animation. 🙂
But we don’t just do lyric video… RMV Productions provide a wide range of creative media services including animation, motion graphics, video production, filming gigs & live events, screen content and visuals for live events, corporate, web and marketing video… and anything else you can commission us with to provide that next creative challenge!
Thanks! Charlie Aimie x