We created a series of track visuals for Ladyhawke’s new album which are going out this week across her social media channels. Check back every day for more visuals and insight from Ladyhawke on the inspiration for each track.
Ladyhawke Visuals – The process…
We pitched for this job on Creative Commission. After winning the pitch we discussed some ideas with IE Music and set about creating some concept animations. These started life as a very different visual; more of a room made of audio waveforms with neon blobs dancing in time to the music. But after discussing this initial concept with Ladyhawke we decided to go for something less clean and more trippy, which is in keeping with the album.
So we came up with the hypnotic kaleidoscope animation which moves in time to the music. Once this look was signed off a different animation was created for each track.Each visual has a different look and feel inspired by the music and lyrics for that song. For ‘Chills’ we went for an ice cold look and gave the kaleidoscope a crystal-like patern which at times feels like a snow flake.
‘Wild Things’ had to be warm and vibrant! It has an Indian vibe inspired by the abstract patterns in Indian textiles and festival prints.