Lyric videos are animated music videos that showcase the words of a song, animated in time to the music. These can range from simple words on screen to fully animated and illustrated creations.
At face value lyric videos may be a simple concept, but it’s one that’s taken off on YouTube. They have become a popular genre for music labels, due to their constant need to produce more visual content for their bands and artists. If you haven’t yet heard of the ‘lyric video’ then clearly you don’t spend much time on YouTube! Search the words ‘lyric video’ and you’ll get about 72,400,000 results (including a couple of our own in the first page results).
Once the domain of fan-made iMovie or Windows Movie Maker slide shows. The lyric video has evolved into fully animated, highly styalised visual genre of it’s own. Go back to 2010 and you’ll find fan made DIY Karaoke videos like this…
But fast forward to 2017 and you’ll see professionally produced lyric videos, like the ones created by RMV Productions, are serious artistic contenders. They even command their own category at major international music awards.